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Microsoft Finally Gives in to Apple’s Pleas, Edits a “Laptop Hunters” Ad (and tells the truth!)

July 24, 2009

The “greatest single phone call” Microsoft COO Kevin Turner’s ever received apparently worked. Sort of. After Apple asked Microsoft to stop running the Laptop Hunters ads because they’ve dropped prices, Microsoft’s edited at least one of the spots.

The original Lauren 2.0 spot’s been pulled off YouTube, and in the re-cut version, the reference to the MacBook Pro costing two grand has been dropped (since “MacBook Pro,” whatever that means now, starts at $1200). Not that it actually changes the intent of ad one bit, since Lauren 2.0 still manages to get in there, “It seems like you’re paying a lot for the brand.”

Which is all it needs to say, really, since that’s what most people already think because of Apple’s own success at positioning itself as a premium brand, even as they cut prices on basically everything they make.

Success is a bitch that way sometimes.

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