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Windows 7 Pricing and Packaging Accounced

June 26, 2009

Microsoft just laid out the Windows 7 pricing grid for us, and here’s the big takeaway: Vista and XP users will need to pay $119.99, $199.99, or $219.99 on October 22 (the official release of Windows 7) to get their Windows 7 Home Premium, Professional, or Ultimate upgrade, and those of you who want a full retail disc will need to roll up with $199.99, $299.99, or $319.99, respectively. It’s not quite that simple, though: starting today, June 26, you’ll be able to pre-order upgrades at much cheaper prices — $49.99 for Home Premium and $99.99 for Professional — but pre-orders will be strictly limited in number that Microsoft is reluctant to release and are expected to sell out quickly. Obviously we’d all prefer it if final pricing was $49 and $99 for everyone, but it’s not a bad start, especially since participating manufacturers will be offering cheap/free upgrades to 7 on new computers sold after today with Vista as well.

From Microsoft’s official blog post:

Simple, Clean and Easy To Open…

We approached the packaging for Windows 7 the same way we approached the product – by listening to what our customers told us they wanted: make it a simple clean design, easy to open, and reduce waste.

Windows 7 Home Premium Windows 7 Professional Windows 7 Ultimate

Simple Design

Customers told us they liked the big bold Windows logo and how it clearly communicates that it’s Windows 7. They like larger typefaces to make it easy to read. They also like the background colors for each edition that make it easier to differentiate between Windows 7 Home Premium all the way to Windows 7 Ultimate. In their own words, the “clean” design gives off a “fresh” feel.

Make It Easy To Open

We’ve reduced the number of elements in the package down to three: the plastic case, the paper sleeve, and a simple Getting Started Guide. The plastic case opens easily like a standard DVD case and it will have a single easy-to-remove seal at the top – and that’s it!

Opens like a book! Getting Started Guide Cover

Reduce Waste

The plastic case protecting the Windows 7 disk is lighter and is recyclable. The packaging itself has a 37% weight reduction and the econometrics score has improved by 50% over it’s predecessor.

Essentially, the packaging is what customers told us they were most interested in picking up to learn more about Windows 7. We hope you do the same.

Look for the new Windows 7 packaging to hit this fall (October 22)!

As HP has already announced, there will also be a Windows 7 Upgrade Option Program, which will begin on June 26th.  Participating retailers and OEMs will be offering free (or reduced cost) upgrades to Windows 7 for machines bought between the 26th and October 22nd.  More details here.

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